Which business model for e-book pricing?

被引：17

作者：

Dantas, Danilo C. ^{[1
]}

Taboubi, Sihem ^{[1
,2
]}

Zaccour, Georges ^{[2
,3
]}

机构：

[1] HEC Montreal, Dept Mkt, Montreal, PQ H3T 2A7, Canada

[2] Gerad, Montreal, PQ, Canada

[3] HEC Montreal, Chair Game Theory & Management, Montreal, PQ H3T 2A7, Canada

来源：

ECONOMICS LETTERS | 2014年 / 125卷 / 01期

基金：

加拿大自然科学与工程研究理事会;

关键词：

Marketing channels; E-book industry; Wholesale-price contracts; Revenue-sharing contract; Applied game theory; COORDINATION; CONTRACTS;

D O I：

10.1016/j.econlet.2014.08.020

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We characterize and compare equilibrium pricing strategies in a marketing channel in two scenarios. In the first scenario, the manufacturer chooses the wholesale prices of the two versions of a product, i.e., tangible and digital. and the retailer their prices to consumer. In the second scenario, the players use a revenue-sharing contract for only the digital version, while the competing version is managed by a wholesale price contract. The problem is inspired from a pricing controversy in the e-book industry. (C) 2014 Elsevier B.V. All rights reserved.

引用

页码：126 / 129

页数：4

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