Challenging the Conceptualization and Measurement of Distance and International Experience in Entry Mode Choice Research

Although international entry mode choice has been extensively studied, the empirical results regarding two key antecedents-various forms of distance and international experience-have been equivocal. The authors argue that the conceptualization and measurement of these variables may be contributing to the ambiguous results. They demonstrate that a broader conceptualization of the underlying factors driving the distance construct substantially increases the ability to predict entry mode. Furthermore, when a refined interpretation of international experience is employed, only experience in similar countries affects entry mode selection. Experience in dissimilar countries seems to have no predictive power. These results call for a radical change in bow these two key constructs should be operationalized in further entry mode research.