AN EXTENSION OF FINANCIAL COST AND TAM MODEL WITH IDT FOR EXPLORING USERS' BEHAVIORAL INTENTIONS TO USE THE CRM INFORMATION SYSTEM

被引：16

作者：

Tung, Feng-Cheng ^{[1
]}

Lee, Ming Shing ^{[2
]}

Chen, Chih-Chung ^{[3
]}

Hsu, Yao-Sheng ^{[4
]}

机构：

[1] Kun Shan Univ, Dept Real Estate Management, Tainan 70059, Taiwan

[2] Far E Univ, Dept Business Adm, Tainan, Taiwan

[3] Aletheia Univ, Dept Knowledge Management, Tainan, Taiwan

[4] Diwan Coll Management, Dept Business Adm, Tainan, Taiwan

来源：

SOCIAL BEHAVIOR AND PERSONALITY | 2009年 / 37卷 / 05期

关键词：

behavioral intentions; financial cost; customer relationship management information system; innovation diffusion theory; technology acceptance model; TECHNOLOGY; TRUST;

D O I：

10.2224/sbp.2009.37.5.621

中图分类号：

B84 [心理学];

学科分类号：

010107 [宗教学];

摘要：

In the present study, the researcher investigated innovation diffusion theory, the technology acceptance model, trust, and perceived financial cost. Based on 288 questionnaires collected from 65 corporations in Taiwan, it was found that compatibility, perceived usefulness, perceived ease of use, trust, and perceived financial cost were critical factors for users' behavioral intentions to use the customer relationship management information system. Results indicated that compatibility, perceived usefulness, perceived ease of use, and trust have a significant positive effect on behavioral intentions, and perceived financial cost has a significant negative effect on behavioral intentions.

引用

页码：621 / 626

页数：6

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