An activity guideline for technology roadmapping implementation

被引：59

作者：

Gerdsri, Nathasit ^{[1
]}

Assakul, Phensoame ^{[1
]}

Vatananan, Ronald S. ^{[1
]}

机构：

[1] Mahidol Univ, Coll Management, Bangkok 10700, Thailand

来源：

TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT | 2010年 / 22卷 / 02期

关键词：

technology roadmapping; TRM; TRM implementation; change management; activity guideline; BUSINESS;

D O I：

10.1080/09537320903498553

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

To strive for sustainability under today's intense business competition, organisations apply technology roadmapping (TRM) as a strategic planning tool to align their technology strategies with business strategies. Many organisations desire to integrate TRM into an ongoing strategic planning process. The consequences of TRM implementation can lead to some changes in the business process, organisational structure, or even working culture. Applying a change management approach will help organisations to understand the basic elements that an individual needs so that some challenges can be addressed in advance before adopting the TRM process. This paper proposes a practical guideline to implement technology roadmapping along with a case example.

引用

页码：229 / 242

页数：14

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