Routine reconfiguration in traditional companies' e-commerce strategy implementation: A trajectory perspective

被引:77
作者
Chen, Jing Elaine [1 ]
Pan, Shan L. [2 ]
Ouyang, Tao Hua [3 ]
机构
[1] Natl Univ Singapore, Sch Comp, Dept Informat Syst, Singapore 117548, Singapore
[2] Univ New S Wales, Australian Sch Business, Sydney, NSW 2052, Australia
[3] Beihang Univ, Sch Econ & Management, Beijing, Peoples R China
关键词
Routine reconfiguration; Trajectory; E-commerce; Order fulfillment; Case study; ORGANIZATIONAL ROUTINES; CAPABILITY DEVELOPMENT; RESOURCE-ALLOCATION; WINE INDUSTRY; INERTIA; COMMUNICATION; PERFORMANCE; INNOVATION; FRAMEWORK; MOMENTUM;
D O I
10.1016/j.im.2013.11.008
中图分类号
TP [自动化技术、计算机技术];
学科分类号
080201 [机械制造及其自动化];
摘要
This study explores the roles of routine reconfiguration in traditional companies' e-commerce strategy implementation. Drawing on the conceptualization of "routine as trajectory", in which routines are viewed as trajectories of interdependent actions through which organizations accomplish much of what they do, we investigate the interactions between the components of a trajectory, i.e., the trajectory projection, trajectory scheme, and trajectory action. A case study was conducted on the largest Chinese home appliance manufacturer attaining an e-commerce capability. Three roles of routine reconfiguration and their underlying mechanisms were identified. The study's theoretical contribution and practical implications and future research directions are discussed. (C) 2013 Elsevier B.V. All rights reserved.
引用
收藏
页码:270 / 282
页数:13
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