A Theory of Political Campaign Media Connectedness

被引：34

作者：

Holbert, R. Lance ^{[1
]}

Benoit, William L. ^{[2
]}

机构：

[1] Ohio State Univ, Sch Commun, Columbus, OH 43210 USA

[2] Ohio Univ, Sch Commun Studies, Athens, OH 45701 USA

来源：

COMMUNICATION MONOGRAPHS | 2009年 / 76卷 / 03期

关键词：

Political Elections; Media Relationships; Campaign Effects; Debate Viewing; Theory Building; TALK RADIO; PRESIDENTIAL-ELECTION; TV-NEWS; COMMUNICATION; KNOWLEDGE; COMMUNITY; CONSUMPTION; DEMOCRACY; NETWORKS; PATTERNS;

D O I：

10.1080/03637750903074693

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The study of political mass communication information outlet effects has been dominated by two types of studies, those which focus on a single outlet and those which look at the comparative influence of multiple outlets. The current study seeks to advance a third study type by offering a theory of political campaign media connectedness. Three axioms are offered in this work. In addition, a series of hypotheses involving five political communication campaign information outlets (conservative political talk radio, FOX cable TV news, daily newspapers, national network TV news, debate viewing) are posited. This work emphasizes the need to understand how various information outlets function in coordination with one another to produce a potentially diverse set of direct and indirect political campaign media effects. Future lines of theoretical inquiry and empirical research are outlined.

引用

页码：303 / 332

页数：30

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