Interactivity: a concept explication

被引:159
作者
Kiousis, S [1 ]
机构
[1] Univ Florida, Dept Publ Relat, Gainesville, FL 32607 USA
关键词
communication technologies; computer mediated communication; interactivity; new media;
D O I
10.1177/146144402320564392
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
The use of interactivity as a variable in empirical investigations has dramatically increased with the emergence of new communication channels such as the world wide web. Though many scholars have employed the concept in analyses, theoretical and operational definitions are exceedingly scattered and incoherent. Accordingly, the purpose of this project is to engender a detailed explication of interactivity that could bring some consensus to how the concept should be theoretically and operationally defined. Following Chaffee's (1991) framework for concept explication, we generate new theoretical and operational definitions that may be central to future work in this area. In particular, we suggest that interactivity is both a media and psychological factor that varies across communication technologies, communication contexts, and people's perceptions.
引用
收藏
页码:355 / 383
页数:29
相关论文
共 62 条
  • [1] AlderseyWilliams H, 1996, TECHNOL REV, V99, P34
  • [2] [Anonymous], 1984, 2 SELF
  • [3] [Anonymous], COMMUNICATION CONCEP
  • [4] [Anonymous], J INTERACTIVE ADVERT
  • [5] [Anonymous], 1988, The design of everyday things
  • [6] [Anonymous], NEW MEDIA SOC
  • [7] [Anonymous], ANN C AM AC ADV ALB
  • [8] Bonsall D. G, 1989, COMPUTER MEDIATED CO
  • [9] Bretz R., 1983, MEDIA INTERACTIVE CO
  • [10] DeFleur M.L., 1989, Theories of mass communication, V5th