Implementing the Internet for business: A global marketing opportunity

被引：22

作者：

Angelides, MC

机构：

[1] Information Systems Department, London School of Economics, London, WC2A 2AE, Houghton Street

来源：

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT | 1997年 / 17卷 / 06期

关键词：

D O I：

10.1016/S0268-4012(97)00024-8

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

The aim of this paper is twofold. First, it discusses the use of the Internet and the World Wide Web for marketing and compares Internet and World Wide Web Marketing with traditional media Marketing. Then it discusses the impacts of Internet and World Wide Web marketing, how large they are, and how marketing and organizations are going to respond to these, which leads to the need for new business strategies. A presentation on slow the Internet is currently being used in business serves as the anchor for the above discussion. (C) 1997 Elsevier Science Ltd.

引用

页码：405 / 419

页数：15