Social percolation models

被引:156
作者
Solomon, S [1 ]
Weisbuch, G
de Arcangelis, L
Jan, N
Stauffer, D
机构
[1] Hebrew Univ Jerusalem, Racah Inst Phys, IL-91904 Jerusalem, Israel
[2] Ecole Normale Super, Phys Stat Lab, F-75231 Paris 05, France
[3] St Francis Xavier Univ, Dept Phys, Antigonish, NS B2G 2W5, Canada
[4] Seconda Univ Napoli, Dipartimento Ingn Informaz, INFM, Sez Napoli, I-81031 Aversa, Caserta, Italy
[5] Univ Cologne, Inst Theoret Phys, D-50923 Cologne, Germany
来源
PHYSICA A | 2000年 / 277卷 / 1-2期
基金
加拿大自然科学与工程研究理事会;
关键词
Computer simulation - Marketing - Mathematical models - Social aspects;
D O I
10.1016/S0378-4371(99)00543-9
中图分类号
O4 [物理学];
学科分类号
0702 ;
摘要
We here relate the occurrence of extreme market shares, close to either 0 or 100%, in the media industry to a percolation phenomenon across the social network of customers. We further discuss the possibility of observing self-organized criticality when customers and cinema producers adjust their preferences and the quality of the produced films according to previous experience. Comprehensive computer simulations on square lattices do indeed exhibit self-organized criticality towards the usual percolation threshold and related scaling behaviour. (C) 2000 Elsevier Science B.V. All rights reserved.
引用
收藏
页码:239 / 247
页数:9
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