An experimental test of anchoring effect

被引:13
作者
Dodonova, Anna [1 ]
机构
[1] Univ Ottawa, Telfer Sch Management, Ottawa, ON K1N 6N5, Canada
关键词
D O I
10.1080/13504850701221766
中图分类号
F [经济];
学科分类号
020101 [政治经济学];
摘要
This article presents an experimental evidence of the anchoring effect for people's valuations of different items. We show that people who were given both retail and wholesale prices of the item bid less aggressively than people who were given the retail price only.
引用
收藏
页码:677 / 678
页数:2
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