The impact of completeness and web use motivation on the credibility of e-health information

Recent articles on the quality of health information on the Internet reveal 2 critical criteria: completeness and credibility. This article investigates the effect of Web use motivation on the relationship between completeness and consumer perceptions of credibility. Based on a 2 X 3 experiment conducted with 246 respondents, the article demonstrates that the extent of completeness of health information on the Internet impacts consumer assessment of source and website credibility. In contrast to the extant research on the orthogonality of content and source characteristics, this research demonstrates their interaction.