共 54 条
- [3] [Anonymous], 1996, TRUST ORG FRONTIERS
- [4] ESTIMATING NONRESPONSE BIAS IN MAIL SURVEYS [J]. JOURNAL OF MARKETING RESEARCH, 1977, 14 (03) : 396 - 402
- [6] Bartlett C.A., 1989, Managing across borders: The transnational solution
- [7] BENTLER PM, 1980, PSYCHOL BULL, V88, P588, DOI 10.1037/0033-2909.107.2.238
- [8] BENTLER PM, 1990, PSYCHOL BULL, V107, P238, DOI 10.1037/0033-2909.107.2.238
- [9] Bernardes Ednilson S., 2008, Journal of Purchasing and Supply Management, V14, P209, DOI 10.1016/j.pursup.2008.06.004
- [10] ORGANIZING SUCCESSFUL CO-MARKETING ALLIANCES [J]. JOURNAL OF MARKETING, 1993, 57 (02) : 32 - 46