CUSTOMER-FOCUSED E-BUSINESS MODEL FOR THE OIL INDUSTRY

This paper aims at developing customer-focused e-business solutions to achieve oil energy security. There were two phases involved. In the first phase, an oil electronic-customer chain (OECC) model was developed to study the effective adoption of information technology (IT) in the oil industry. Thirty-six e-business solutions were identified based on the OECC model. In the second phase, pattern analysis of IT adoptions in the top twenty oil companies worldwide was conducted. The e-business solution pattern analysis resulted in developing an adoption pyramid that classified these thirty-six e-business solutions into three categories. The company implementation versatility pattern analysis investigated the e-business implementation patters among these 20 companies. The study concludes that the electronic customer chain based e-business Solutions are crucial to accelerate the IT adoption in the oil industry; and thereby, enhancing oil electronic energy security and reducing disequilibrium in supply and demand in the near future.