Effects of Problem Scope and Creativity Instructions on Idea Generation and Selection

被引:62
作者
Rietzschel, Eric F. [1 ]
Nijstad, Bernard A. [1 ]
Stroebe, Wolfgang [1 ,2 ]
机构
[1] Univ Groningen, NL-9712 TS Groningen, Netherlands
[2] Univ Utrecht, NL-3508 TC Utrecht, Netherlands
关键词
BRAINSTORMING GROUPS; CATEGORY STRUCTURE; PRODUCTIVITY LOSS; DUAL PATHWAY; PERSISTENCE; ACTIVATION; THOUGHT; LEVEL; MODEL; TASK;
D O I
10.1080/10400419.2014.901084
中图分类号
G44 [教育心理学];
学科分类号
0402 ; 040202 ;
摘要
The basic assumption of brainstorming is that increased quantity of ideas results in increased generation as well as selection of creative ideas. Although previous research suggests that idea quantity correlates strongly with the number of good ideas generated, quantity has been found to be unrelated to the quality of selected ideas. This article reports the results of a brainstorming experiment aimed at increasing the average creativity of ideas and creative idea selection (rather than idea quantity). Problem scope (narrow vs. broad) and creativity instructions (emphasis on creativity vs. personal relevance) were manipulated. Results show that both narrow (vs. broad) problems and creativity (vs. relevance) instructions led to the generation of ideas that were more creative. However, only under creativity instructions did participants select more creative ideas.
引用
收藏
页码:185 / 191
页数:7
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