Tourist expenditure for mass tourism markets

This paper undertakes an analysis of tourism expenditure in the Balearic Islands. for different market segments distinguishing between that made in the origin country and at the destination. This is accomplished through the use of regression models with dummy variables concerning the tourist characteristics. This appropriate methodology reflects the complexity of the mass tourism phenomenon in the 90s. The analysis shows that the differences in expenditure for various profiles are significant. This research enables one to obtain the necessary information to implement more adequate tourism policies in increasingly segmented markets. Keywords: Balearic Islands, Spain, expenditure in the origin country, expenditure at the destination, expenditure patterns, microeconometric analysis. (C) 2000 Elsevier Science Ltd. All rights reserved.