Total anti-oxidant capacity (TAC) and the contents of mono- and disaccharides, and organic acids were determined in strawberry fruit from ten genotypes sampled from eight experimental sites in Norway in 2002 and 2003. The difference between genotypes was significant for all recorded traits, and it appeared possible to select for all traits in breeding programmes. On average, the Norwegian bred cultivar 'Carmen' had a TAC of 30.07 mmol kg(-1) fresh weight (FW), compared to 23.16 mmol kg(-1) FW in the standard cultivar 'Korona'. TAC was negatively correlated with fruit size, rainfall and leaf surface humidity, but was positively correlated with the minimum temperature on the day prior to sampling. Mono- and di-saccharide contents were negatively correlated with both minimum and maximum temperatures, and with wind velocity. It was confirmed that the sugars:organic acids ratio was inversely related to the maximum temperature on the day before harvest, which supports anecdotal claims that strawberries grown in northern areas have, on average, better flavour.