Mobile data service fuels the desire for uniqueness

[1] CARROLL J, 2002, P 35 ANN HAW INT C S

[2] CASSIDY T, 1989, J OCCUP PSYCHOL, V62, P301

[3] AN INVESTIGATION INTO THE SOCIAL-CONTEXT OF EARLY ADOPTION BEHAVIOR [J]. JOURNAL OF CONSUMER RESEARCH, 1992, 19 (03) : 477 - 486

[4] *ITU, 2002, ITU INT REP INT MOB

[5] KIM J, 2002, NEWSWEEK KOREAN 0821

[6] Monroe K.B., 1985, Perceived Quality: How Consumers View Stores and merchandise, P209

[7] YOURE ONLY AS OLD AS YOU FEEL - SELF-PERCEPTIONS OF AGE, FEARS OF AGING, AND LIFE SATISFACTION FROM ADOLESCENCE TO OLD-AGE [J]. PSYCHOLOGY AND AGING, 1989, 4 (01) : 73 - 78

[8] Consumers' need for uniqueness: Scale development and validation [J]. JOURNAL OF CONSUMER RESEARCH, 2001, 28 (01) : 50 - 66

[9] A theoretical extension of the Technology Acceptance Model: Four longitudinal field studies [J]. MANAGEMENT SCIENCE, 2000, 46 (02) : 186 - 204

[10] YOON S, 2002, WALL STREET J 0619

[1] CARROLL J, 2002, P 35 ANN HAW INT C S

[2] CASSIDY T, 1989, J OCCUP PSYCHOL, V62, P301

[3] AN INVESTIGATION INTO THE SOCIAL-CONTEXT OF EARLY ADOPTION BEHAVIOR [J]. JOURNAL OF CONSUMER RESEARCH, 1992, 19 (03) : 477 - 486

[4] *ITU, 2002, ITU INT REP INT MOB

[5] KIM J, 2002, NEWSWEEK KOREAN 0821

[6] Monroe K.B., 1985, Perceived Quality: How Consumers View Stores and merchandise, P209

[7] YOURE ONLY AS OLD AS YOU FEEL - SELF-PERCEPTIONS OF AGE, FEARS OF AGING, AND LIFE SATISFACTION FROM ADOLESCENCE TO OLD-AGE [J]. PSYCHOLOGY AND AGING, 1989, 4 (01) : 73 - 78

[8] Consumers' need for uniqueness: Scale development and validation [J]. JOURNAL OF CONSUMER RESEARCH, 2001, 28 (01) : 50 - 66

[9] A theoretical extension of the Technology Acceptance Model: Four longitudinal field studies [J]. MANAGEMENT SCIENCE, 2000, 46 (02) : 186 - 204

[10] YOON S, 2002, WALL STREET J 0619