Advertising and political bias in the media - The market for criticism of the market economy

被引:10
作者
Sutter, D [1 ]
机构
[1] Univ Oklahoma, Norman, OK 73019 USA
关键词
D O I
10.1111/1536-7150.00187
中图分类号
F [经济];
学科分类号
02 ;
摘要
Many observers of the media argue that advertiser support of the news insulates business from critical scrutiny. News organizations know better than to bite the hand that feeds them. I examine several weaknesses in this corporate advertising bias argument. Most significantly, a favorable political climate for business is a public good, so individual businesses have an incentive to Support anti-business messages that generate an audience. Transmission of messages that fail to generate sufficient demand is inefficient. In short, advertising does not create a significant political bias.
引用
收藏
页码:725 / 745
页数:21
相关论文
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