The role of scales in student ratings

Questions used in course evaluations should mainly measure the quality of teaching, and students' answers to those questions should not be influenced by other factors. This paper investigates how seemingly neutral rating scales and multiple-choice questions might have an impact on the results of such evaluations. In several studies, it has been shown;:hat the way in which a scale is constructed may strongly influence the answers it elicits in surveys and tests. Whether and to what extent common course-related ratings of students are also affected by the kinds of scales used is the main topic of this paper. Four studies examined the influence of scale polarity (unipolar vs. bipolar scales), the role of different ranges in time scales, and the impact of ordering choices in a certain way. Participants' ratings and answers were strongly influenced by all these manipulations. It is recommended to pay special attention to the role of scales when constructing questionnaires for course evaluations and when interpreting course evaluation reports. (c) 2006 Elsevier Ltd. All rights reserved.