Exploring the subtle relationships between environmental concern and ecologically conscious consumer behavior

Data on the New Environmental Paradigm (NEP) scale and a scale designed to measure ecologically conscious consumer behavior (ECCR) were collected from a national mail sample of 572 respondents. The NEP and ECCB scales were factor analyzed wing CCAL clustering and LISREL This two-stage approach often identifies factors that common factor analysis overlooks. The relationships between the four resulting environmental concern dimensions of the NEP scale and ECCB were explored and discussed. (C) 1997 Elsevier Science Inc.