Does It Matter Where You Read the News Story? Interaction of Incivility and News Frames in the Political Blogosphere

The political blogosphere is replete with uncivil discussions and is apt to examine the influence of incivility on news frames. The present study brings in literature from incivility and framing effects and uses two experiments to examine the influence of incivility on news frames for democratic outcomes such as willingness to participate, online participation, openmindedness, and attitude certainty. Primary findings indicate the detrimental effects of incivility causing less openmindedness and more attitude certainty. At the same time, incivility causes more willingness to participate and online participation. More importantly, the findings demonstrate how incivility interacts with news frames. Implications for news framing effects in the social media landscape are discussed.