Marketing as service-exchange: Taking a leadership role in global marketing management

被引：81

作者：

Lusch, Robert F. ^{[1
]}

Vargo, Stephen L.

Malter, Alan J.

机构：

[1] Univ Arizona, Tucson, AZ 85721 USA

[2] Univ Hawaii, Honolulu, HI 96822 USA

来源：

ORGANIZATIONAL DYNAMICS | 2006年 / 35卷 / 03期

关键词：

D O I：

10.1016/j.orgdyn.2006.05.008

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

收藏

页码：264 / 278

页数：15

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