Advertising campaign on a major internet search engine to promote colorectal cancer screening

被引:10
作者
Cooper, CP
Williams, KN
Carey, KA
Fowler, CS
Frank, M
Gelb, CA
机构
[1] Ctr Dis Control & Prevent, Div Canc Prevent & Control, Natl Ctr Chron Dis Prevent & Hlth Promot, Atlanta, GA 30341 USA
[2] Yahoo, Atlanta, GA 30327 USA
[3] Ogilvy Publ Relat Worldwide, Washington, DC 20036 USA
来源
BRITISH MEDICAL JOURNAL | 2004年 / 328卷 / 7449期
关键词
D O I
10.1136/bmj.328.7449.1179
中图分类号
R5 [内科学];
学科分类号
1002 ; 100201 ;
摘要
[No abstract available]
引用
收藏
页码:1179 / 1180
页数:2
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[3]   CDC's Screen for Life: A National Colorectal Cancer Action Campaign [J].
Jorgensen, CM ;
Gelb, CA ;
Merritt, TL ;
Seeff, LC .
JOURNAL OF WOMENS HEALTH & GENDER-BASED MEDICINE, 2001, 10 (05) :417-422
[4]  
Krishnamurthy S, 2000, MARK MANAG, V9, P34