A classification of mobile business models and its applications

Although there have been a lot of studies on mobile business, it is hard to find ones in which an integrated perspective of mobile business based on both customers' and companies' needs is suggested. This research develops a mobile business model classification scheme and applies it to analysis of current status in mobile business. In the first case study on 65 firms in Korea, mobile solutions are categorized based on the classification scheme in order to analyze an overall market environment of mobile business. In the second case study on mobile service trend analysis, a set of evaluation indices including four general indices, ten effectiveness indices and 13 measurement indices were developed to analyze mobile service environment in the perspective of B2C (business to customer). For the second case study, 200 mobile heavy users were questioned on the mobile service-related issues.