Hey look at me: The effect of giving circles on giving

被引：64

作者：

Karlan, Dean ^{[1
,2
,3
,4
]}

McConnell, Margaret A. ^{[3
,4
,5
]}

机构：

[1] Yale Univ, Dept Econ, New Haven, CT 06520 USA

[2] Natl Bur Econ Res, Cambridge, MA 02138 USA

[3] Innovat Poverty Act, New Haven, CT 06510 USA

[4] MIT Jameel Poverty Act Lab, Cambridge, MA USA

[5] Harvard Univ, Sch Publ Hlth, Dept Global Hlth & Populat, Boston, MA 02115 USA

来源：

JOURNAL OF ECONOMIC BEHAVIOR & ORGANIZATION | 2014年 / 106卷

关键词：

Prosocial behavior; Experiments; Voluntary contributions; Social image; IMAGE MOTIVATION;

D O I：

10.1016/j.jebo.2014.06.013

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We conduct a randomized field experiment with a Yale service club and find that the promise of public recognition increases giving. Some may claim that they give when offered public recognition in order to motivate others to give too, rather than for the more obvious expected private gain from increasing one's social standing. To tease apart these two theories, we also conduct a laboratory experiment with undergraduates. We find that patterns of giving are more consistent with a desire to improve social image than a purely altruistic desire to motivate others' contributions. We discuss the external validity of our lab findings for other settings. (C) 2014 Elsevier B.V. All rights reserved.

引用

页码：402 / 412

页数：11

共 23 条

[1] Public goods experiments without confidentiality: a glimpse into fund-raising [J].