Recruitment on the net: How do organizational web site characteristics influence applicant attraction?

被引:133
作者
Cober, RT
Brown, DJ
Keeping, LM
Levy, PE
机构
[1] Booz Allen & Hamilton Inc, Mclean, VA 22102 USA
[2] Univ Waterloo, Dept Psychol, Waterloo, ON N2L 3G1, Canada
[3] Wilfrid Laurier Univ, Sch Business & Econ, Waterloo, ON N2L 3C5, Canada
[4] Univ Akron, Dept Psychol, Akron, OH 44325 USA
关键词
D O I
10.1016/j.jm.2004.03.001
中图分类号
F [经济];
学科分类号
02 [经济学];
摘要
The use of organizational web sites for recruitment has become increasingly common. Despite their widespread growth, however: little is known about how these web sites influence recruitment outcomes. In the current paper; we present a model that explicates how job seekers interact with and respond to web site characteristics to predict various job seeker attitudes and behaviors. We suggest that job seekers are initially affected by the facade of a web site, comprised of the web site's aesthetic and playfulness features. Coupled with system features of the web site, these initial affective reactions then influence perceptions of the usability of the web site. Perceptions of usability and affective reactions work through two key mediating constructs, job seeker search behavior and web site attitude, to ultimatey predict applicant attraction. Throughout the paper we present a series of testable propositions that should serve to guide future research. (C) 2004 Elsevier Inc. All rights reserved.
引用
收藏
页码:623 / 646
页数:24
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