Measuring corporate citizenship in two countries: The case of the United States and France

被引:346
作者
Maignan, I
Ferrell, OC
机构
[1] Univ Groningen, Fac Business Adm, Dept Mkt, NL-9700 AV Groningen, Netherlands
[2] Colorado State Univ, Coll Business, Ft Collins, CO 80523 USA
关键词
corporate citizenship; corporate social performance; corporate social responsibility; cross-cultural research; measurement equivalence; scale development; stakeholder management;
D O I
10.1023/A:1006262325211
中图分类号
F [经济];
学科分类号
02 ;
摘要
Based on an extensive review of the literature and field surveys, the paper proposes a conceptualization and operationalization of corporate citizenship meaningful in two countries: the United States and France. A survey of 210 American and 120 French managers provides support for the proposed definition of corporate citizenship as a construct including the four correlated factors of economic, legal, ethical, and discretionary citizenship. The managerial implications of the research and directions for future research are discussed.
引用
收藏
页码:283 / 297
页数:15
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