The Internet's impact on marketing: Introduction to the JBR special issue on "Marketing on the web-behavioral, strategy and practices and public policy"

被引：11

作者：

Biswas, A ^{[1
]}

Krishnan, R

机构：

[1] Louisiana State Univ, EJ Ourso Coll Business Adm, Dept Mkt, Baton Rouge, LA 70803 USA

[2] Calif Polytech State Univ San Luis Obispo, Coll Business Adm, Mkt Area, San Luis Obispo, CA 93407 USA

来源：

JOURNAL OF BUSINESS RESEARCH | 2004年 / 57卷 / 07期

关键词：

D O I：

10.1016/S0148-2963(02)00346-6

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The articles in this issue collectively offer a rich set of insights for managerial practice and for furthering research related to Internet adoption and success and failure of Internet businesses. These insights cover macro perspectives (i.e., organizational issues, strategic alliances, first mover advantages and privacy issues) and micro perspectives (aspects related to individual differences, web design and search behavior). The articles in this special issue identify several key areas for conceptual and empirical investigation in the domain of e-commerce and help chart the course for future research. © 2002 Elsevier Inc. All rights reserved.

引用

页码：681 / 684

页数：4