Consumers' valuation of nutritional information: A choice experiment study

被引：111

作者：

Gracia, Azucena ^{[1
]}

Loureiro, Maria L. ^{[2
]}

Nayga, Rodolfo M., Jr. ^{[3
]}

机构：

[1] Ctr Invest & Tecnol Agroalimentaria Aragon CITA, Unidad Econ Agroalimentaria & Recursos Nat, Zaragoza 50059, Spain

[2] Univ Santiago de Compostela, Fac C Econ & Empresariais, Dept Fundamentos Analise Econ, Santiago 15782, Spain

[3] Univ Arkansas, Dept Agr Econ & Agribusiness, Fayetteville, AR 72701 USA

来源：

FOOD QUALITY AND PREFERENCE | 2009年 / 20卷 / 07期

关键词：

Nutritional information; Choice experiment; Consumer preference; Spain; HEALTH CLAIMS; PACKAGE CLAIMS; FACTS PANEL; FOOD; PREFERENCES; ATTITUDES; INTERPRET; DEMAND; VALUES; MODEL;

D O I：

10.1016/j.foodqual.2009.03.010

中图分类号：

TS2 [食品工业];

学科分类号：

100403 [营养与食品卫生学];

摘要：

The European Union is implementing new regulations regarding the provision of nutritional information on food products. A random utility model is used to evaluate European consumers' valuation of two general types of nutritional information: nutritional facts panel label and a nutritional claim (i.e., a "light" claim). Results suggest that although consumers value both types of nutritional information, nutritional facts panel label is valued more than a specific nutritional claim. Specifically, using a choice experimental approach, consumers' willingness to pay a premium is about twice as much more for a box of breakfast cookies with a nutrition label than for a box of breakfast cookies with a "light" nutritional claim. These findings have important implications for the European food industry and policy makers. (C) 2009 Elsevier Ltd. All rights reserved.

引用

页码：463 / 471

页数：9

共 46 条

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COMBINING REVEALED AND STATED PREFERENCE METHODS FOR VALUING ENVIRONMENTAL AMENITIES [J].