Consumers' valuation of nutritional information: A choice experiment study

被引:111
作者
Gracia, Azucena [1 ]
Loureiro, Maria L. [2 ]
Nayga, Rodolfo M., Jr. [3 ]
机构
[1] Ctr Invest & Tecnol Agroalimentaria Aragon CITA, Unidad Econ Agroalimentaria & Recursos Nat, Zaragoza 50059, Spain
[2] Univ Santiago de Compostela, Fac C Econ & Empresariais, Dept Fundamentos Analise Econ, Santiago 15782, Spain
[3] Univ Arkansas, Dept Agr Econ & Agribusiness, Fayetteville, AR 72701 USA
关键词
Nutritional information; Choice experiment; Consumer preference; Spain; HEALTH CLAIMS; PACKAGE CLAIMS; FACTS PANEL; FOOD; PREFERENCES; ATTITUDES; INTERPRET; DEMAND; VALUES; MODEL;
D O I
10.1016/j.foodqual.2009.03.010
中图分类号
TS2 [食品工业];
学科分类号
100403 [营养与食品卫生学];
摘要
The European Union is implementing new regulations regarding the provision of nutritional information on food products. A random utility model is used to evaluate European consumers' valuation of two general types of nutritional information: nutritional facts panel label and a nutritional claim (i.e., a "light" claim). Results suggest that although consumers value both types of nutritional information, nutritional facts panel label is valued more than a specific nutritional claim. Specifically, using a choice experimental approach, consumers' willingness to pay a premium is about twice as much more for a box of breakfast cookies with a nutrition label than for a box of breakfast cookies with a "light" nutritional claim. These findings have important implications for the European food industry and policy makers. (C) 2009 Elsevier Ltd. All rights reserved.
引用
收藏
页码:463 / 471
页数:9
相关论文
共 46 条
[1]
COMBINING REVEALED AND STATED PREFERENCE METHODS FOR VALUING ENVIRONMENTAL AMENITIES [J].
ADAMOWICZ, W ;
LOUVIERE, J ;
WILLIAMS, M .
JOURNAL OF ENVIRONMENTAL ECONOMICS AND MANAGEMENT, 1994, 26 (03) :271-292
[2]
Stated preference approaches for measuring passive use values: Choice experiments and contingent valuation [J].
Adamowicz, W ;
Boxall, P ;
Williams, M ;
Louviere, J .
AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS, 1998, 80 (01) :64-75
[3]
ADAMOWICZ WL, 1997, J ENVIRON ECON MANAG, V32, P271
[4]
[Anonymous], 2002, Discrete choice methods with simulation
[5]
[Anonymous], 2002, 77 AARH SCH BUS
[6]
[Anonymous], J AGR FOOD IND ORG
[7]
[Anonymous], 2002, NLOGIT VERSION 3 0 R
[8]
Is there a market for functional wines?: Consumer preferences and willingness to pay for resveratrol-enriched red wine [J].
Barreiro-Hurle, J. ;
Colombo, S. ;
Cantos-Villar, E. .
FOOD QUALITY AND PREFERENCE, 2008, 19 (04) :360-371
[9]
BASIL D, 2005, MARKETING PUBLIC POL
[10]
Measuring consumer demand for ecolabeled apples [J].
Blend, JR ;
van Ravenswaay, EO .
AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS, 1999, 81 (05) :1072-1077