Values, attitudes and travel behavior: a hierarchical latent variable mixed logit model of travel mode choice

被引:336
作者
Paulssen, Marcel [1 ]
Temme, Dirk [2 ]
Vij, Akshay [3 ]
Walker, Joan L. [3 ]
机构
[1] Univ Geneva, HEC Hautes Etud Commerciales, Geneva, Switzerland
[2] Berg Univ Wuppertal, Schumpeter Sch Business & Econ, Wuppertal, Germany
[3] Univ Calif Berkeley, Berkeley, CA 94720 USA
基金
美国国家科学基金会;
关键词
Travel mode choice; Values and attitudes; Integrated choice and latent variable model; Mixed logit; PLANNED BEHAVIOR; VALUE PRIORITIES; HABIT; DRIVERS; COMMUTE; USERS; SELF;
D O I
10.1007/s11116-013-9504-3
中图分类号
TU [建筑科学];
学科分类号
081407 [建筑环境与能源工程];
摘要
Values lie at the heart of an individual's belief system, serving as prototypes from which attitudes and behaviors are subsequently manufactured. Attitudes and behaviors may evolve over time, but values represent a set of more enduring beliefs. This study examines the influence of values on travel mode choice behavior. It is argued that personal values influence individual attitudes towards different alternative attributes, which in turn impact modal choices. Using data from a sample of 519 German commuters drawn from a consumer panel, the study estimates an integrated choice and latent variable model of travel mode choice that allows for hierarchical relationships between the latent variables and flexible substitution patterns across the modal alternatives. Results from the empirical application support the value-attitude-behavior hierarchical model of cognition, and provide insights to planners and policy-makers on how better to sell public transit as a means of travel.
引用
收藏
页码:873 / 888
页数:16
相关论文
共 49 条
[1]
Travel mode switching: Comparison of findings from two public transportation experiments [J].
Abou-Zeid, Maya ;
Ben-Akiva, Moshe .
TRANSPORT POLICY, 2012, 24 :48-59
[2]
THE THEORY OF PLANNED BEHAVIOR [J].
AJZEN, I .
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 1991, 50 (02) :179-211
[4]
[Anonymous], 1986, MARKET SCI, DOI DOI 10.1287/MKSC.5.4.275
[5]
[Anonymous], QUESTIONNAIRE PACKAG, DOI DOI 10.1111/J.1540-6237.2011.00830.X.FITTING
[6]
[Anonymous], 2008, Understanding human values
[7]
[Anonymous], 1999, TRANSPORT POLICY
[8]
[Anonymous], 2009, TRANSPORTATION CLIMA
[9]
Extending discrete choice models to incorporate attitudinal and other latent variables [J].
Ashok, K ;
Dillon, WR ;
Yuan, S .
JOURNAL OF MARKETING RESEARCH, 2002, 39 (01) :31-46
[10]
Choice of travel mode in the theory of planned behavior: The roles of past behavior, habit, and reasoned action [J].
Bamberg, S ;
Ajzen, I ;
Schmidt, P .
BASIC AND APPLIED SOCIAL PSYCHOLOGY, 2003, 25 (03) :175-187