E-commerce and the undulating distribution channel

被引：23

作者：

Gallaugher, JM ^{[1
]}

机构：

[1] Boston Coll, Wallace E Carroll Sch Management, Chestnut Hill, MA 02167 USA

来源：

COMMUNICATIONS OF THE ACM | 2002年 / 45卷 / 07期

关键词：

D O I：

10.1145/514236.514240

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

Understanding the role of e-commerce in restructuring distribution channels by examining the factors influencing the collapse, shift, and expansion of channels.

引用

页码：89 / 95

页数：7

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