Effects of watching primary debates in the 2000 US Presidential campaign

被引：20

作者：

Benoit, WL ^{[1
]}

McKinney, MS

Stephenson, MT

机构：

[1] Univ Missouri, Dept Commun, Columbia, MO 65211 USA

[2] Texas A&M Univ, Dept Speech Commun, College Stn, TX 77843 USA

来源：

JOURNAL OF COMMUNICATION | 2002年 / 52卷 / 02期

关键词：

D O I：

10.1111/j.1460-2466.2002.tb02547.x

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This essay reports the results of 2 studies measuring the effects of watching U.S. presidential primary debates. Using a pretest-posttest design, participants watched either a Republican (October 22, 1999) or a Democratic (October 27, 1999) New Hampshire primary debate. Those who watched each debate learned more about the candidates' policies, formed evaluations of candidates who were less well-known, and changed their evaluations of better known candidates. Viewers changed voting intention and expressed more confidence in their vote choice after watching a debate. Thus, we can conclude that primary debates are capable of influencing both policy and character impressions of the candidates, as well as changing voting intentions and increasing vote confidence.

引用

页码：316 / 331

页数：16