Does store brand patronage improve store patronage?

被引：71

作者：

Sudhir, K

Talukdar, D

机构：

[1] Yale Univ, Sch Management, New Haven, CT 06520 USA

[2] SUNY Buffalo, Sch Management, Jacobs Management Ctr 243, Buffalo, NY 14260 USA

来源：

REVIEW OF INDUSTRIAL ORGANIZATION | 2004年 / 24卷 / 02期

关键词：

differentiation; loyalty; retail competition; store brands; store loyalty; store patronage;

D O I：

10.1023/B:REIO.0000033353.52208.ba

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We investigate the relationship between a household's store brand patronage and store patronage through its impact on store revenues and profits. The nature of the relationship will help answer the question: Do store brands contribute to greater store differentiation or to greater price sensitivity in the market? Our results show support for the store differentiation argument.

引用

页码：143 / 160

页数：18

共 34 条

[1] Pursuing the value-conscious consumer: Store brands versus national brand promotions [J].