Play, flow, and the online search experience

被引：367

作者：

Mathwick, C ^{[1
]}

Rigdon, E

机构：

[1] Portland State Univ, Sch Business, Portland, OR 97207 USA

[2] Georgia State Univ, J Mack Robinson Coll Business, Atlanta, GA 30303 USA

来源：

JOURNAL OF CONSUMER RESEARCH | 2004年 / 31卷 / 02期

关键词：

D O I：

10.1086/422111

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study examines the conditions necessary to transform online information search into "play," a highly positive experience capable of delivering intrinsic value in the form of escapism and enjoyment. On the basis of the four-channel model of flow, perceived play is investigated as the consequence of flow versus various nonflow states. Moderated by product involvement, play serves as a link between flow theory and the online consumer attitude formation process.

引用

页码：324 / 332

页数：9

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