An outside-in approach to resource-based theories

被引：129

作者：

Day, George S. ^{[1
]}

机构：

[1] Univ Penn, Wharton Sch Business, Philadelphia, PA 19104 USA

来源：

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2014年 / 42卷 / 01期

关键词：

Resource-based theories of strategy; Outside-in strategies; Adaptive capabilities; Dynamic capabilities; CAPABILITIES;

D O I：

10.1007/s11747-013-0348-3

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The ability of firms to understand and quickly adjust to their fast-changing markets ultimately depends on their adaptive capabilities. The full benefit of these capabilities will be realized by firms that adopt an outside-approach to the development of their dynamic capabilities.

引用

页码：27 / 28

页数：2

共 10 条

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