Mustering motivation to enact decisions: How decision process characteristics influence goal realization

被引:49
作者
Dholakia, UM
Bagozzi, RP
机构
[1] Rice Univ, Jesse H Jones Grad Sch Management, Houston, TX 77005 USA
[2] Rice Univ, Dept Psychol, Houston, TX 77005 USA
关键词
decision enactment; motivation; goal-setting; goal-striving;
D O I
10.1002/bdm.408
中图分类号
B849 [应用心理学];
学科分类号
040203 ;
摘要
Decision scientists tend to focus mainly on decision antecedents, studying how people make decisions. Action psychologists, in contrast, study post-decision issues, investigating how decisions, once formed, are maintained, protected, and enacted. Through the research presented here, we seek to bridge these two disciplines, proposing that the process by which decision's are reached motivates subsequent pursuit and benefits eventual realization. We identify three-characteristics of the decision process (DP) as having motivation-mustering potential: DP effort investment, DP importance, and DP confiefence. Through two field studies, tracking participants' decision processes, pursuit and realization, we find that after controlling for the influence of the motivational mechanisms of goal intention and implementation intention, the three decision process characteristics significantly influence the successful enactment of the chosen decision directly. The theoretical and practical implications of these findings are considered and future research opportunities are identified. Copyright (C) 2002 John Wiley Sons, Ltd.
引用
收藏
页码:167 / 188
页数:22
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