共 89 条
[1]
Aaker D., 1998, Strategic Market Management, V5a Edicao
[2]
Aiken L.S., 1991, Multiple Regression: Testing and Interpreting Interactions
[6]
Ali A., 2000, Marketing Letters, V11, P151, DOI DOI 10.1023/A:1008142823872
[7]
ANDERSON CH, 1986, J RETAILING, V62, P186
[8]
[Anonymous], MANAGEMENT SCI
[9]
[Anonymous], J PRODUCT INNOVATION