Trust in online advice

被引：92

作者：

Briggs, P ^{[1
]}

Burford, B ^{[1
]}

De Angeli, A ^{[1
]}

Lynch, P ^{[1
]}

机构：

[1] Northumbria Univ, Newcastle Upon Tyne NE1 8ST, Tyne & Wear, England

来源：

SOCIAL SCIENCE COMPUTER REVIEW | 2002年 / 20卷 / 03期

关键词：

trust; persuasion; advice; Internet; e-commerce;

D O I：

10.1177/08939302020003009

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 [计算机应用技术]; 0835 [软件工程];

摘要：

Many people are now influenced by the information and advice they find on the Internet, much of it of dubious quality. This article describes two studies concerned with those factors capable of influencing people's response to online advice. The first study is a qualitative account of a group of house-hunters attempting to find worthwhile information online. The second study describes a survey of more than 2,500 people who had actively sought advice over the Internet. A framework for understanding trust in online advice is proposed in which first impressions are distinguished from more detailed evaluations. Good web design can influence the first process, but three key factors-source credibility, personalization, and predictability-are shown to predict whether people actually follow the advice given.

引用

页码：321 / 332

页数：12

共 19 条

[1]

[Anonymous], YOUTH VOT INFL ONL I

[2]

[Anonymous], ONL HLTH CAR REV WEB

[3]

Toward an ethics of persuasive technology - Ask yourself whether your technology persuades users to do something you wouldn't want to be persuaded to do yourself. [J].