Operationalizing and analyzing exposure: The foundation of media effects research

被引：222

作者：

Slater, MD ^{[1
]}

机构：

[1] Colorado State Univ, Dept Journalism & Tech Commun, Ft Collins, CO 80523 USA

来源：

JOURNALISM & MASS COMMUNICATION QUARTERLY | 2004年 / 81卷 / 01期

关键词：

D O I：

10.1177/107769900408100112

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The ability of researchers to empirically test theories of media effects and to assess impact of communication campaigns depends on their ability to identify levels of exposure to the media or messages of interest. This paper critically examines exposure operationalization and analysis strategies, including sonic not yet widely used in the communication field.

引用

页码：168 / 183

页数：16

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