GROWING ON STEROIDS: RAPIDLY SCALING THE USER BASE OF DIGITAL VENTURES THROUGH DIGITAL INNOVATON

被引：354

作者：

Huang, Jimmy ^{[1
]}

Henfridsson, Ola

Liu, Martin J. ^{[2
]}

Newell, Sue ^{[3
]}

机构：

[1] Univ Warwick, Warwick Business Sch, Coventry CV4 7AL, W Midlands, England

[2] Univ Nottingham, Business Sch China, Ningbo 315100, Zhejiang, Peoples R China

[3] Univ Sussex, Sch Business Management & Econ, Brighton BN1 9RH, E Sussex, England

来源：

MIS QUARTERLY | 2017年 / 41卷 / 01期

关键词：

Digital innovation; digital ventures; digital technology; user base; rapid scaling; case study; TECHNOLOGY; GROWTH; STRATEGIES; MARKETS; LOGIC;

D O I：

10.25300/MISQ/2017/41.1.16

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Digital ventures, start-ups growing by drawing on and adding to digital infrastructures, can scale their business at an unprecedented pace. We view such rapid scaling as a generative process by which a venture's user base increases significantly between two points in time through digital innovation. We studied WeCash, a Chinese digital venture, nearly doubling its user base monthly, to learn more about this generative process. We trace three contingent mechanisms underpinning rapid scaling: data-driven operation, instant release, and swift transformation. We explain these mechanisms and how they interact in the rapid scaling of digital ventures. The research offers an agency perspective on scaling of digital ventures that speaks to the digital innovation literature.

引用

页码：301 / 314

页数：14

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