Sex differences in how heterosexuals think about lesbians and gay men: Evidence from survey context effects

Two experiments were embedded in a 1997 telephone survey of U.S. households to assess possible differences in how heterosexuals think about lesbians versus gay men. In each experiment, one half of the sample first responded to one or more attitude items about lesbians, followed by comparable items about gay men. The other half received the gay male item(s) first. Results are reported separately for White (N = 976) and Black (N = 479) heterosexuals. For White and Black men alike, self-reported attitudes toward lesbians fended to be more favorable when they were assessed without reference to gay men (i.e., lesbian items presented first). White men's reactions to gay men tended to be less negative when assessed after the questions about lesbians were presented, but Black men's responses did not consistently show this pattern. For some items, women gave more favorable ratings of lesbians and less favourable ratings of gay men when the lesbian items were presented first. The findings suggest possible gender differences in the cognitive organization of heterosexuals' attitudes toward lesbians and gay men.