Children's understanding of the intent of advertising: A meta-analysis

被引：47

作者：

Martin, MC

机构：

[1] Department of Marketing, Belk Coll. of Bus. Administration, University of North Carolina, Charlotte, NC

来源：

JOURNAL OF PUBLIC POLICY & MARKETING | 1997年 / 16卷 / 02期

关键词：

D O I：

10.1177/074391569701600202

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The author conducts a meta-analysis investigating the extent to which children understand the intent of advertising. The results show several study characteristics that have contributed to variance in results of prior research efforts. The author uses these results to develop suggestions for further research and implications for public policymaking.

引用

页码：205 / 216

页数：12

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