Exploring Adoption Difficulties in Mobile Banking Services

被引：85

作者：

Yang, Ann Shawing ^{[1
]}

机构：

[1] Natl Cheng Kung Univ, Inst Int Management, Tainan 701, Taiwan

来源：

CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES-REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATION | 2009年 / 26卷 / 02期

关键词：

mobile banking adoption; Rasch measurement model; item response theory; RASCH ANALYSIS; MODEL; ACCEPTANCE; DIFFUSION; STROKE; SCALE;

D O I：

10.1002/CJAS.102

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Factors associated with adopting and resisting mobile banking technologies were investigated among university students in Taiwan. Adoption factors included the belief that mobile banking helps fulfill personal banking needs, provides location-free conveniences, and is cost effective. The primary factors associated with resistance included concerns over system configuration security and basic fees for mobile banking web connections. The theoretical and applied implications of these findings are discussed. Copyright (C) 2009 ASAC. Published by John Wiley & Sons, Ltd.

引用

页码：136 / 149

页数：14

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