Seeing things: consumer response to the visual domain in product design

被引：540

作者：

Crilly, N ^{[1
]}

Moultrie, J ^{[1
]}

Clarkson, PJ ^{[1
]}

机构：

[1] Univ Cambridge, Dept Engn, Design Ctr, Cambridge CB2 1PZ, England

来源：

DESIGN STUDIES | 2004年 / 25卷 / 06期

基金：

英国工程与自然科学研究理事会;

关键词：

aesthetics; product design; styling; perception; user behaviour;

D O I：

10.1016/j.destud.2004.03.001

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

This paper discusses consumer response to product visual form within the context of an integrated conceptual framework. Emphasis is placed on the aesthetic, semantic and symbolic aspects of cognitive response to design. The accompanying affective and behavioural responses are also discussed and the interaction between cognitive and affective response is considered All aspects of response are presented as the final stage in a process of communication between the design team and the consumer. The role of external visual references is examined and the effects of moderating influences at each stage in the process of communication are discussed In particular, the personal, situational and cultural factors that moderate response are considered. In concluding the paper, implications for design practice and design research are presented. (C) 2004 Elsevier Ltd. All rights reserved.

引用

页码：547 / 577

页数：31