The static and dynamic mechanics of competition: Comment

被引：134

作者：

Dickson, PR

机构：

[1] Marketing Research, University of Wisconsin, Madison, WI

来源：

JOURNAL OF MARKETING | 1996年 / 60卷 / 04期

关键词：

D O I：

10.2307/1251904

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The author provides constructive criticism of Hunt and Morgan's (1995) promotion of the dynamic disequilibrium paradigm and explains why their comparative advantage and market orientation theory is not dynamic enough. He discusses what creates market diversity and comparative advantage, why competitive markets are more efficient, how competitive markets fail, and how management of failed markets can fail. The author's goal is to demonstrate the explanatory power of the dynamic paradigm and encourage the use of it to focus on how firms can learn to improve their competitive processes.

引用

页码：102 / 106

页数：5

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