GEOGRAPHY MATTERS IN ONLINE HOTEL REVIEWS

被引：4

作者：

Wang, Mingshu ^{[1
]}

Zhou, Xiaolu ^{[2
]}

机构：

[1] Univ Georgia, Athens, GA 30605 USA

[2] Georgia Southern Univ, Statesboro, GA 30460 USA

来源：

XXIII ISPRS Congress, Commission II | 2016年 / 41卷 / B2期

关键词：

User-generated Contents; Volunteered Geographic Information; Customer Satisfaction; Spatial Model; SPATIAL MODELS; STATISTICS; NETWORKS; LOCATION;

D O I：

10.5194/isprsarchives-XLI-B2-573-2016

中图分类号：

P9 [自然地理学];

学科分类号：

0705 ; 070501 ;

摘要：

In resonance with the popularity of user-generated contents (UGC) and the volunteered geographic information (VGI), this study crowdsourced 77,098 hotel reviews of 220 hotels provided by U.S. reviewers in the city of San Francisco, 2002 to 2015. In this exploratory analysis, we have revealed that there is spatial dependence of customer satisfaction at different locations (of hotels), which violates the assumption that ordinary least-square (OLS) is the best linear unbiased estimator (BLUE); therefore, spatial model might be required for analysing any antecedents and consequences of such phenomena. These results have implications in marketing and management strategies.

引用

页码：573 / 576

页数：4

共 24 条

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