Tobacco sponsorship of Formula One and CART auto racing: tobacco brand exposure and enhanced symbolic imagery through co-sponsors' third party advertising

被引：32

作者：

Dewhirst, T

Hunter, A

机构：

[1] Univ British Columbia, St Johns Coll, Vancouver, BC V6T 1Z4, Canada

[2] BBDO Toronto, Toronto, ON, Canada

来源：

TOBACCO CONTROL | 2002年 / 11卷 / 02期

关键词：

D O I：

10.1136/tc.11.2.146

中图分类号：

R194 [卫生标准、卫生检查、医药管理];

学科分类号：

摘要：

Through third party advertising of events such as Formula One and CART auto racing, tobacco brand names continue to attain visibility to a vast audience.

引用

页码：146 / 150

页数：5

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