Corporate World Wide Web pages: Serving the news media and other publics

被引:71
作者
Esrock, SL [1 ]
Leichty, GB [1 ]
机构
[1] Univ Louisville, Dept Commun, Louisville, KY 40292 USA
关键词
D O I
10.1177/107769909907600304
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
Against the backdrop of the rapid growth of fire Internet, this research study investigates the intersection between corporate World Wide Web pages and the publics they serve. Content analysis revealed that, while the typical corporate Web page is used to service news media, customers and the financial community, it is not being used to its fullest potential to communicate simultaneously with other audiences. Through a cluster analysis procedure, the researchers found about one-third of corporate Web sites are assertively used to communicate with a multiplicity of audiences in a variety of information formats.
引用
收藏
页码:456 / 467
页数:12
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