Delineating (and delimiting) the boundary spanning role of the medical public information officer

被引：8

作者：

Ankney, RN

Curtin, PA

机构：

[1] Indiana Univ Penn, Dept Journalism, Indiana, PA 15705 USA

[2] Univ N Carolina, Sch Journalism & Mass Commun, Chapel Hill, NC 27514 USA

来源：

PUBLIC RELATIONS REVIEW | 2002年 / 28卷 / 03期

关键词：

D O I：

10.1016/S0363-8111(02)00129-7

中图分类号：

F [经济];

学科分类号：

02 [经济学];

摘要：

Medical public information officers serve as boundary spanners between medical experts and journalists. Editors at every daily newspaper in Pennsylvania and cardiac surgeons in Pennsylvania were surveyed about the role of medical PIOs. While the two groups expressed many similar opinions, editors generally were more open to medical PIOs as boundary spanners, whereas surgeons preferred to handle their own media relations. (C) 2002 Elsevier Science Inc. All rights reserved.

引用

页码：229 / 241

页数：13

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