New approaches to creative conservation on farms in South-west England

This paper reports findings from research which sought to examine the characteristics and the behaviour of farms which participate in environmentally friendly farming schemes and initiatives. In contrast with some earlier work in other regions, a wide variety of farmers in the south-west sample had an active level of sympathy or interest in conservation issues, which, despite the broad and at times inaccurate conservation definitions employed by the farmers, led some to spend generously on creative activities, especially woodland planting. However, the importance of geographical influences was paramount, with creative conservation activity almost always undertaken on comparatively poorer land. Poorer land was always most suitable for conservation work, whether that work be done for cosmetic or holistic reasons. (C) 1996 Academic Press Limited